This Is a Big Moment: Introducing the Solo Power® Pathway

March 26, 2026

This feels like a really big moment.

Not just for me, but for freelance marketers.

Because for a long time, I have seen incredibly talented marketers building businesses that feel harder than they should.

And I have always known there had to be a better way.

Solo Power® is that better way – and this is the start of something much bigger.

Why This Matters

Freelancing has been positioned as freedom for years. And it can be.

But behind the scenes, I have seen a different reality.

Freelancers who are brilliant at what they do, but:

Feel stretched
Experience inconsistent income
Carry everything themselves
And quietly wonder if it should feel easier

This is not a small problem. It is happening across the industry. And it is exactly why I have been building something different.

Where It Started

I have been there myself.

I started as a freelance marketer after leaving corporate, because I wanted more flexibility and a business that worked around my life. And I got that – to a point.

But very quickly, I realised something important.

Freelancing gives you independence. But it does not automatically give you a business. That is something you have to build. And without the right structure, strategy and support, it can feel like you are constantly chasing your own tail.

What Changed Everything

When I started putting structure into my business, everything shifted. When I built in visibility and forecasting, things became calmer. When I surrounded myself with the right support, I could grow properly.

That is what led to everything that followed – including Activ Marketing.

But more importantly, it led to a way of thinking that I knew other freelance marketers needed too.

Introducing Solo Power®

Solo Power® is not just another resource. It is a new way of building a freelance marketing business.

One that gives you:

Clarity in how your business works
Consistency in how it grows
Confidence in how you move forward

And today, I am so excited to introduce the full Solo Power® pathway.

The Solo Power® Pathway

This is where it all comes together. Because one of the biggest challenges freelancers face is not knowing what the right next step looks like.

So instead of one offer, Solo Power® is built as a pathway.

A way to meet you where you are, and help you move forward.

Start with the Solo Power® Community

This is the starting point. A free community designed to give you immediate access to:

Practical guidance
Weekly freelancer insights
A network of marketers building in a better way

It is where everything begins.

Scale with the Right Support

For some, this journey goes even further. From building a freelance business to scaling something bigger. The pathway is designed to help more people at every stage.

Either with enhanced support over and above our free community, for those ready to scale. Or in full via Activ Marketing Franchise – my full marketing agency franchise. It’s designed to give you the systems, support and delivery needed to grow, without doing everything yourself.

Find Your Place in the Pathway

The most important thing is not choosing everything at once. It is understanding where you are now.

That is exactly why I have created a short quiz to help you do just that.

Why I’m So Excited About This

Because this is not just a launch. It is a shift.

A shift away from freelancers feeling like they have to figure everything out alone. A shift towards building businesses that actually work. And a shift towards giving marketers a real pathway – not just advice.

You do not need to stop freelancing to build something better. You just need a better way to build your business around it. And that is exactly what Solo Power® is here to give you. This is just the beginning, and I can’t wait!

I have seen so many social media managers on TikTok recently sharing how tough Q4 is shaping up to be. Many described September as one of their worst months yet, with clients pulling out, content budgets cut, and income dropping overnight.

But that is not what we saw at activ.

And even if it had been evident in some way, it would not have shaken us. Our growth model, and the way we teach our franchisees to run their marketing businesses, is not built on luck or trends. It is built on structure, multiple income stream forecasting, and long term client relationships.

The difference between freelancing and building a business

It frustrates me to see brilliant, creative people losing sleep over the next invoice because they have never been shown how to make their income secure. The issue is not their skill. It is the lack of structure and guidance that turns creative chaos into commercial stability.

No one should live in that feast or famine cycle when they are self employed. I’ve been there, back in 2014 when I started out as a solo freelancer.

When I first went self employed, I had two clients. The contract values together came to £6.5k. At the time, that felt incredible. I thought, this is it, I am winning already.

But no.

Those projects consumed me. I had no time for business development, no processes, and no real boundaries. I was learning client management, pricing, and systems as I went along. What looked like profit on paper turned out to be pain in reality.

That was a massive wake up call.

I realised that you cannot build a business relying on two or three individuals to decide whether you get paid that month. Even though I have been there, I still find it crazy to think that so many self employed marketers are doing exactly that right now.

You need recurring income to create stability

Recurring income is what makes your business predictable. It gives you space to breathe, plan, and grow. It is the foundation that keeps your income steady when projects slow down or clients pause work. And yes, it needs to be secured with a contract!

If your clients are paying you on retainers or subscriptions with clear agreements in place, you are no longer waiting for someone else to decide whether you can pay yourself. You are running a business, not chasing invoices.

Now, the Pareto Principle tells us that 80% of your revenue usually comes from 20% of your clients. That is a natural pattern, but it is also a dangerous one when you only have a handful of clients in total. If one of those key clients leaves, your income takes a huge hit.

The goal is not to fight Pareto, but to rebalance it. Have enough clients in your mix that if one pauses, your bank account does not. A larger client base means smaller percentages per client, and that gives you security.

A forecast should be used to build a healthy mix of income streams that blend subscriptions, monthly fees, retainers, and one off project work. This approach gives balance, flexibility, and resilience. It allows you to plan ahead rather than live month to month hoping your next reel or pitch fills the gap.

How to build stability using the Solo Power® approach

My #SoloPower® approach is about creating structure and strategy so that freedom is built in, not hoped for.

Here are five actions you can take right now to step out of the feast or famine cycle.

Build recurring revenue first, not last
Even if your retainers start small, secure that predictable base before solely chasing project work. Stability gives you freedom to be creative again.
Review your pricing every quarter
If you are charging the same as you were six months ago but working harder, it is time to adjust. Value your expertise.
Set clear boundaries and processes
You teach clients how to treat you. Scope creep and time thiefs are business killers. Clear communication and contracts are essential.
Use a forecast
See what your next three months look like. Map your recurring income and identify gaps early. When you plan, panic disappears.
Stay connected to others in business
Isolation is dangerous. Community keeps you accountable, inspired, and supported when things get tough.

From feast or famine to freedom

The feast or famine cycle is not a test of resilience. It is a sign that your business is missing structure.

Freedom does not come from working alone. It comes from systems that protect your time, income, and creativity.

That is exactly what I teach through #SoloPower®, an approach built to help solo marketers and freelancers create security, community, and recurring income that lasts.

If you are ready to take the next step, my next FREE guide on How to Combat The Time Ceiling And Build Financial Security shows how to create sustainable structure in your business.

👉 Workbook- How to Combat The Time Ceiling and Build Financial Security