Katie Bullon and how to put solo power® into action

Marketing Consultancy for Small Businesses and Freelancers

Tailored Marketing Support for Small Businesses and Freelancers

Struggling to attract the right customers? As a small business marketing consultant, I help business owners and freelancers create marketing strategies that generate leads, boost brand awareness, and drive revenue. Whether you need guidance on digital marketing, social media, or branding, expert support is just a call away.

Why Choose a Marketing Consultant for Your Small Business?

Many small business owners and freelancers struggle with marketing due to:

    • Limited time and resources.

    • Uncertainty about the best strategies.

    • A lack of marketing expertise.

This is where a freelance marketing consultant comes in. With tailored strategies, hands-on support, and years of experience, I help businesses like yours cut through the noise and reach the right audience.

At a recent marketing strategy retreat with a group of 10 business owners, it was really amplified to me how people know their business (of course that’s why you do what you do!), but they are so unclear on how to effectively tackle marketing that supports growth! Here are some of the comments from the day…

“I never knew you had to be clear on your business objectives before you can create a marketing plan!”

“I didn’t think you should show weakness and your mistakes within your marketing – now I can see it’s better to make it real.”

“I can see the importance of education within marketing and how I have to show what I am good at!”

“I had no idea that you had to have a marketing plan in a small business”

How a Small Business Marketing Consultant Can Help You

It really isn’t hard, with the help of the right marketing expert, to put really great marketing in place in your business! So, how could I help?

1. Strategy Development

A successful marketing campaign starts with a clear strategy. I will help you:

    • Define your target audience.

    • Develop a unique value proposition.

    • Choose the best marketing channels for your industry.

2. Digital Marketing Support

In today’s digital world, online visibility is crucial. As an experienced marketing consultant, I provide:

    • SEO strategies to improve your website ranking.

    • Content marketing plans to engage your audience.

    • Email marketing campaigns that nurture leads.

3. Social Media Marketing

Social media is a powerful tool for small businesses. I offer:

    • Social media audits and strategy development.

    • Content planning and scheduling.

    • Ad campaign management for platforms like Facebook, Instagram, and LinkedIn.

4. Branding and Positioning

A strong brand sets you apart from the competition. My branding services include:

    • Logo and visual identity guidance.

    • Tone of voice and messaging development.

    • Customer experience optimisation.

Proven Expertise You Can Trust

As a seasoned marketing professional with 20 years+ of experience helping small businesses and freelancers, along with my team, I stay ahead of the latest trends and industry best practices. My work has been featured in respected publications, and I have helped numerous businesses grow through data-driven marketing strategies.

How to Get Started

Ready to take your marketing to the next level? Whether you are looking for one-off advice or ongoing support, we offer tailored consultancy services to fit your needs and budget.

FAQs

How much does marketing consultancy cost?

Costs vary depending on the level of support required. We offer flexible pricing plans to suit different budgets.

What industries do you specialise in?

We have worked with businesses across so many industries over the years! Industries include retail, hospitality, healthcare and diagnostics, tech, professional services – the list goes on! It’s all about taking our marketing strategy principles and delving into your business. You are the expert and we facilitate and create ideas around bringing them to life, strategically. 

Can you help with local marketing?

Absolutely! If you are looking for marketing near you, we provide location-based strategies to attract local customers.

Take Action Today

If you are serious about growing your business and need expert marketing support, do not wait. Take the first step toward a stronger marketing strategy. Investing in the right marketing consultant can make all the difference. Contact me now to book a consultation and start building a marketing strategy that delivers real results.

I have seen so many social media managers on TikTok recently sharing how tough Q4 is shaping up to be. Many described September as one of their worst months yet, with clients pulling out, content budgets cut, and income dropping overnight.

But that is not what we saw at activ.

And even if it had been evident in some way, it would not have shaken us. Our growth model, and the way we teach our franchisees to run their marketing businesses, is not built on luck or trends. It is built on structure, multiple income stream forecasting, and long term client relationships.

The difference between freelancing and building a business

It frustrates me to see brilliant, creative people losing sleep over the next invoice because they have never been shown how to make their income secure. The issue is not their skill. It is the lack of structure and guidance that turns creative chaos into commercial stability.

No one should live in that feast or famine cycle when they are self employed. I’ve been there, back in 2014 when I started out as a solo freelancer. 

When I first went self employed, I had two clients. The contract values together came to £6.5k. At the time, that felt incredible. I thought, this is it, I am winning already.

But no.

Those projects consumed me. I had no time for business development, no processes, and no real boundaries. I was learning client management, pricing, and systems as I went along. What looked like profit on paper turned out to be pain in reality.

That was a massive wake up call.

I realised that you cannot build a business relying on two or three individuals to decide whether you get paid that month. Even though I have been there, I still find it crazy to think that so many self employed marketers are doing exactly that right now.

You need recurring income to create stability

Recurring income is what makes your business predictable. It gives you space to breathe, plan, and grow. It is the foundation that keeps your income steady when projects slow down or clients pause work. And yes, it needs to be secured with a contract!

If your clients are paying you on retainers or subscriptions with clear agreements in place, you are no longer waiting for someone else to decide whether you can pay yourself. You are running a business, not chasing invoices.

Now, the Pareto Principle tells us that 80% of your revenue usually comes from 20% of your clients. That is a natural pattern, but it is also a dangerous one when you only have a handful of clients in total. If one of those key clients leaves, your income takes a huge hit.

The goal is not to fight Pareto, but to rebalance it. Have enough clients in your mix that if one pauses, your bank account does not. A larger client base means smaller percentages per client, and that gives you security.

A forecast should be used to build a healthy mix of income streams that blend subscriptions, monthly fees, retainers, and one off project work. This approach gives balance, flexibility, and resilience. It allows you to plan ahead rather than live month to month hoping your next reel or pitch fills the gap.

How to build stability using the Solo Power® approach

My #SoloPower® approach is about creating structure and strategy so that freedom is built in, not hoped for.

Here are five actions you can take right now to step out of the feast or famine cycle.

  1. Build recurring revenue first, not last
    Even if your retainers start small, secure that predictable base before solely chasing project work. Stability gives you freedom to be creative again.
  2. Review your pricing every quarter
    If you are charging the same as you were six months ago but working harder, it is time to adjust. Value your expertise.
  3. Set clear boundaries and processes
    You teach clients how to treat you. Scope creep and time thiefs are business killers. Clear communication and contracts are essential.
  4. Use a forecast
    See what your next three months look like. Map your recurring income and identify gaps early. When you plan, panic disappears.
  5. Stay connected to others in business
    Isolation is dangerous. Community keeps you accountable, inspired, and supported when things get tough.

From feast or famine to freedom

The feast or famine cycle is not a test of resilience. It is a sign that your business is missing structure.

Freedom does not come from working alone. It comes from systems that protect your time, income, and creativity.

That is exactly what I teach through #SoloPower®, an approach built to help solo marketers and freelancers create security, community, and recurring income that lasts.

If you are ready to take the next step, my next FREE guide on How to Combat The Time Ceiling And Build Financial Security shows how to create sustainable structure in your business.

👉 Workbook- How to Combat The Time Ceiling and Build Financial Security