Blog

Why I Created Solo Power® (And What I Wish I Knew When I Started Freelancing)

There’s a version of me, not that long ago, sitting at a laptop thinking, “I should feel like this is working by now.” I had clients, I had work coming in, and from the outside it probably looked like I had made it work.

This Is a Big Moment: Introducing the Solo Power® Pathway

This feels like a really big moment. Not just for me, but for freelance marketers. Because for a long time, I have seen incredibly talented marketers building businesses that feel harder than they should. And I have always known there had to be a better way. Solo Power® is that better way – and this […]

Why Maternity Leave Changes How Marketers Think About Their Careers

For many marketers, maternity leave becomes more than time away from work. It becomes a thinking space. Somewhere between the feeds, the routine and the emotional shift that comes with becoming a parent, a quiet question often appears: Do I go back to how things were… or do I build something different? This is not […]

5 Reasons Freelance Marketers Burn Out And Fail – And Why It Isn’t About Talent

Freelance marketers often hit a ceiling not because of skill, but structure. Here are the five patterns and what comes next.

From Burnout to Top 10 Percent – Brand You Magazine Feature

Here is my latest feature in Brand You Magazine, where I talk openly about the reality of burnout, motherhood, and the turning point that changed everything. This two page feature explores why the traditional freelance path so often lets mums in marketing down and how I set out to build something better through the activ franchise. […]

The Time Ceiling For Solo Marketers: How Freelancers Can Break the Income Limit

There is a phrase I use a lot with freelancers and social media managers – the time ceiling. It is that invisible point where your income stops growing, not because you are out of talent or ambition, but because you are out of hours. Every freelancer hits it eventually. You start by saying yes to […]

The Harsh Truth About Being a Freelance Social Media Manager: Feast or Famine Is Not Freedom

I have seen so many social media managers on TikTok recently sharing how tough Q4 is shaping up to be. It really doesn't need to be this way, here's why!

Marketing Takes Centre Stage in Franchsing

If you ask most people what comes to mind when they think of franchising, they’ll probably say fast food chains or gyms. Very few would think of marketing.

11 Things I’ve Learned in 11 Years of Being Self Employed in Marketing

This month marks 11 years since I first went self employed in marketing. In some ways it feels like yesterday

Why a UK Marketing Expert is Key for Small Businesses and Entrepreneurs

Running a small business can feel overwhelming, especially when you’re trying to figure out how to reach your customers and grow your brand. The good news? You don’t have to navigate this journey alone.

Proud to Be Judging the 2025 Global Women in Marketing Awards

I'm delighted to share that I’ve joined the judging panel for the 2025 Global Women in Marketing Awards!

Elite Franchise Interview – The Franchise Fix For Marketers

recently had the chance to share my journey from solo marketer to CEO of a BFA-accredited marketing franchise with Elite Franchise Magazine.