I’m thrilled to share that I was named a finalist for the Creative Entrepreneur of the Year 2024 at the Great British Entrepreneur Awards (GBEA)! The ceremony took place on November 18th, 2024, Grosvenor House, London, and being recognised in this way is an incredible honour. It celebrates not just my personal journey but also the power of creativity, hard work, and vision in transforming businesses.
For those unfamiliar with my story, my entrepreneurial path has been far from conventional. From a corporate career to leading a thriving franchise network, it’s been a journey full of challenges, lessons, and growth.
My Journey: From Corporate Marketing to Franchisee
It all started in 2008 when I made the life-altering decision to leave my corporate marketing role. As a mother of three, I was searching for a way to balance my career aspirations with family life. That’s when I discovered activ Marketing.
Taking on the South Wales franchise gave me the perfect opportunity to combine my passion for marketing with the freedom to build something truly my own. Over the years, I grew my franchise into a successful operation, and I realised I wanted to go further.
Becoming CEO: A Bold Leap
In 2021, I made one of the biggest decisions of my life: I acquired the entire activ Marketing franchise network and stepped into the role of CEO. My goal was clear—modernise the franchise model for the digital age and empower franchisees to thrive.
This was a defining moment in my career. I focused on fostering a culture of creativity and innovation, implementing new marketing strategies, restructuring support systems, and redefining what it means to be part of a franchise.

Transforming the Franchise Sector
Being recognised as a finalist for this award is deeply meaningful. The GBEA judges acknowledged my work for “revolutionising the franchise sector with a creative, modern approach,” which aligns perfectly with my vision for activ Marketing.
At the heart of my mission has been empowering franchisees to infuse their own creativity into their businesses while giving them the tools and support needed to succeed in an ever-evolving industry.
What This Recognition Means to Me
While the nomination is a personal milestone, it represents so much more. It’s a reflection of the collective efforts of the incredible activ Marketing team and our dedicated franchise partners who believe in the vision we’re creating together.
Reflecting on the honour, I shared:
“This recognition is not just about me—it’s a testament to the hard work, passion, and creativity of everyone at activ Marketing. Together, we’re building a business that is both innovative and empowering, and I couldn’t be prouder of what we’ve accomplished.”
Looking Ahead
This recognition only motivates me further. The future of activ Marketing is full of exciting possibilities, and I’m passionate about continuing to inspire entrepreneurs to embrace bold ideas and the power of creativity.
Get In Touch
If you’ve been inspired by my journey, or if you’re interested in learning more about activ Marketing and how we’re changing the franchise model, please don’t hesitate to reach out. I’d love to hear from you, whether it’s about business opportunities or simply sharing insights and experiences.