There is a growing problem in the marketing industry, and I think we need to talk about it more honestly. We have created a world where young people are surrounded by marketing every day. They understand social media platforms, trends, short-form video, personal branding and online visibility in a way that many businesses are still […]
Here is my latest feature in Brand You Magazine, where I talk openly about the reality of burnout, motherhood, and the turning point that changed everything. This two page feature explores why the traditional freelance path so often lets mums in marketing down and how I set out to build something better through the activ franchise. […]
There is a phrase I use a lot with freelancers and social media managers – the time ceiling. It is that invisible point where your income stops growing, not because you are out of talent or ambition, but because you are out of hours. Every freelancer hits it eventually. You start by saying yes to […]
