Marketing

Is franchising finally getting the recognition it deserves?

Every now and again, I read something that makes me stop and think: yes, this is exactly what I have been trying to explain.

A Generation Has Been Taught That Knowing TikTok Means Knowing Business. It Doesn’t.

There is a growing problem in the marketing industry, and I think we need to talk about it more honestly. We have created a world where young people are surrounded by marketing every day. They understand social media platforms, trends, short-form video, personal branding and online visibility in a way that many businesses are still […]

Why I Created Solo Power® (And What I Wish I Knew When I Started Freelancing)

There’s a version of me, not that long ago, sitting at a laptop thinking, “I should feel like this is working by now.” I had clients, I had work coming in, and from the outside it probably looked like I had made it work.

This Is a Big Moment: Introducing the Solo Power® Pathway

This feels like a really big moment. Not just for me, but for freelance marketers. Because for a long time, I have seen incredibly talented marketers building businesses that feel harder than they should. And I have always known there had to be a better way. Solo Power® is that better way – and this […]

Why Maternity Leave Changes How Marketers Think About Their Careers

For many marketers, maternity leave becomes more than time away from work. It becomes a thinking space. Somewhere between the feeds, the routine and the emotional shift that comes with becoming a parent, a quiet question often appears: Do I go back to how things were… or do I build something different? This is not […]

5 Reasons Freelance Marketers Burn Out And Fail – And Why It Isn’t About Talent

Freelance marketers often hit a ceiling not because of skill, but structure. Here are the five patterns and what comes next.

Marketing Takes Centre Stage in Franchsing

If you ask most people what comes to mind when they think of franchising, they’ll probably say fast food chains or gyms. Very few would think of marketing.

11 Things I’ve Learned in 11 Years of Being Self Employed in Marketing

This month marks 11 years since I first went self employed in marketing. In some ways it feels like yesterday

Why a UK Marketing Expert is Key for Small Businesses and Entrepreneurs

Running a small business can feel overwhelming, especially when you’re trying to figure out how to reach your customers and grow your brand. The good news? You don’t have to navigate this journey alone.

Elite Franchise Interview – The Franchise Fix For Marketers

recently had the chance to share my journey from solo marketer to CEO of a BFA-accredited marketing franchise with Elite Franchise Magazine.