Franchising

Is franchising finally getting the recognition it deserves?

Every now and again, I read something that makes me stop and think: yes, this is exactly what I have been trying to explain.

A Generation Has Been Taught That Knowing TikTok Means Knowing Business. It Doesn’t.

There is a growing problem in the marketing industry, and I think we need to talk about it more honestly. We have created a world where young people are surrounded by marketing every day. They understand social media platforms, trends, short-form video, personal branding and online visibility in a way that many businesses are still […]

So You Want to Own a Business, But Have No Idea Where to Start? Read This First

Thinking about investing in a marketing franchise in the UK? Activ CEO Katie Bullon breaks down the opportunity, the pros and cons of franchising, and how to find the right fit for your ambitions.

This Is a Big Moment: Introducing the Solo Power® Pathway

This feels like a really big moment. Not just for me, but for freelance marketers. Because for a long time, I have seen incredibly talented marketers building businesses that feel harder than they should. And I have always known there had to be a better way. Solo Power® is that better way – and this […]

5 Reasons Freelance Marketers Burn Out And Fail – And Why It Isn’t About Talent

Freelance marketers often hit a ceiling not because of skill, but structure. Here are the five patterns and what comes next.

Marketing Takes Centre Stage in Franchsing

If you ask most people what comes to mind when they think of franchising, they’ll probably say fast food chains or gyms. Very few would think of marketing.

11 Things I’ve Learned in 11 Years of Being Self Employed in Marketing

This month marks 11 years since I first went self employed in marketing. In some ways it feels like yesterday

Elite Franchise Interview – The Franchise Fix For Marketers

recently had the chance to share my journey from solo marketer to CEO of a BFA-accredited marketing franchise with Elite Franchise Magazine.

Shortlisted Again! A Big Moment for Me and activ

I’m absolutely thrilled to share that I’ve been shortlisted, again! for Creative Entrepreneur of the Year at the 2025 Great British Entrepreneur Awards.

3 Things You Need to Know When Visiting a Franchise Show

I’ve just returned from the International Franchise Show 2025 at ExCeL London, where I had the pleasure of representing activ Marketing!