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From Lidl Graduate Scheme to CEO & Franchisor

I started my career on the Lidl graduate scheme before moving into marketing roles across B2B, B2C, events and digital, eventually becoming an international marketing manager. On paper, it was a solid corporate path.

In 2013, I went self employed and quickly learned that freelancing was not the freedom it promised to be. That experience is what led me to develop SoloPower®, a framework designed to help freelance marketers build proper businesses with structure, clarity and long term sustainability.

In 2021, I acquired activ Marketing, a business I had already lived and breathed as a franchise business partner. Today, I lead activ as a multi award winning marketing franchise across the UK and Ireland, using SoloPower® as the foundation to help marketers grow without burnout.

I’m Welsh, a wife and a mum of three. I adore the speed of a ski slope, walks in the woods with my dog, laughing with my friends and sitting on a beach in the sun. I love my work, but I never forget that business should fit around life, not replace it.

Marketer, Mentor & Franchisor

I am a marketer, mentor and franchisor who champions the franchise industry as a better way for people to build sustainable businesses.

My focus is on helping freelance marketers and business owners move beyond selling time for money and towards building marketing businesses with structure, clarity and long term potential. That thinking sits at the heart of SoloPower®, the framework I developed from lived experience and years of supporting others.

Since acquiring activ Marketing in 2021, the UK’s longest running marketing franchise, I have rebuilt the model around that philosophy. The network has grown with talented marketers who want a better way to work, and along the way the business has been recognised through multiple industry awards for doing things differently.
Katie Bullon
Mentor & Trainer

With more than 20 years in the marketing world and qualifications from Cardiff Business School and The Chartered Institute of Marketing, my expertise is well-grounded and extensive to support others to succeed.

Katie Bullon Franchising Leader
Marketing Specialist

Whether it’s a change in direction, or a total shift in the business plan, Katie leads from a strategic marketing perspective to support the entire business plan, helping clients understand their objectives and, most importantly, how to realistically achieve them.

Since 2014, I have worked on my own businesses as well as helping hundreds of businesses, get their offering right, grow, scale, and diversify.

Katie Bullon
Side Hustle

Outside of my work in marketing, I have poured creativity into designing a holiday let that feels like a true home from home. Lobster Cottage in Tenby is a space I have carefully curated to create a warm, relaxed experience for families returning to the seaside year after year. I love the detail, the atmosphere and the feeling a place gives you when you walk through the door. For me, it is about designing an experience, not just a stay.

Lobster Cottage

The Balance

My family is my reason, I love travel, live music and those small moments with the people who matter most (and my dog!). I am passionate about helping others build businesses in a way that fits around their lives, not the other way round. With the right structure, support and belief in what you are building, it is possible to grow a business you love and still have space to live your life properly.

My Mission

is to rewrite the rules of freelancing by helping marketers and business owners build secure, structured businesses that grow sustainably, without sacrificing their lives to do it.

My Awards