
About Katie
From Lidl Graduate Scheme to CEO & Franchisor
Katie began her career through the Lidl graduate scheme years ago, then moved more specifically to marketing gaining experience in B2B, B2C, event management, and digital marketing, eventually becoming an international marketing manager.
Since becoming self-employed in 2014, she has developed multiple income streams from various businesses. Following an ambitious acquisition in 2021, Katie now leads activ Marketing, a multi-award-winning marketing agency franchise across the UK and Ireland.

Passionate Mentor & Business Strategist
Since acquiring activ Marketing in 2021, the UK’s longest-running digital marketing franchise, Katie transformed the franchise model and grown the network with talented new marketer whilst winning multiple awards along the way.

Mentor & Trainer
With 20 years in the marketing world and qualifications from Cardiff Business School and The Chartered Institute of Marketing, Katie's expertise is well-grounded and extensive to support entrepreneurs succeed.

Marketing Specialist
Whether it’s a change in direction, or a total shift in the business plan, Katie leads from a strategic marketing perspective to support the entire business plan, helping clients understand their objectives and, most importantly, how to realistically achieve them.
Since 2014, Katie has worked on her own businesses as well as helping hundreds of businesses, get their offering right, grow, scale, and diversify.

Side Ventures
Aside from working in marketing Katie develops and hosts holiday lets. Her current home from home, Lobster Cottage in Tenby welcomes many families to the seaside every year.
The Balance
She's passionate about helping others achieve their business dreams in a way that fits their lives, believing that with the right guidance and passion, you can build a business and life you love.
Katie's Mission
To support authentic and driven entrepreneurs to achieve real success via her ‘no bull’ approach. To promote unapologetic marketing, with bold but strategic tactics, regardless of business size.
Join Katie's 'No Bull' Mailing List
Follow for marketing tips and advice as Katie leads activ Marketing, mentors budding entrepreneurs, and balances life as a mum of three.